1) this is the new ego 10 (paintball gun). This ad is showing all of the different colors that it is being offered in.

2)The text that I choose to examine is the writing on the top of the page. The serif appears to be pointed. The weight is normal. The contrast is high. The stress seems to be right-angled.

3)I think that the text was good for this ad because I believe that the ad is trying to show that this gun is the best or royal and that was the idea I got when I saw that text. Also the text is different from the fonts of the rest of the ad so the viewers eye is drawn to it.

1)This is an ad for the Dye matrix 9.

2)The stress of the text is vertical. The Contrast is medium.The weight is bold. The posture is oblique.

3) This ad is very to the point because it only has one piece of writing. I believe that this is effective because the viewer is not distracted by other things and reads only the company's website.

3) This ad is effective because it is very to the point. Th

1) This is and ad for a strip mall trying to get people to come to it.

2) The stress is vertical. The contrast is medium. The serif is unbracketed. The width is light.

3) I believe that this ad is effective because it gives the viewer a European feel with the cursive font that is used. The text is big and to the point making it easy to read and understand.